Bing vs. Bard: The AI Wars Are Here

Hey everyone, it’s your favorite SEO friends at Fido, here to talk about the exciting new developments in search engine technology. Everyone is talking about the race to bring AI into search engines, led by Microsoft and Google, so let’s dive in.

Who benefits from AI in search

The answer is simple: everyone. That’s right, whether you’re a millennial or a boomer, AI in search is going to make your life easier.

With AI in search, you can get faster, more accurate answers to all your questions. No more typing in vague, poorly worded queries and getting a bunch of irrelevant results.

AI can understand what you’re asking for, even if you don’t know exactly how to ask for it, and give you the information you need in a fraction of the time. Thats pretty snazzy.

What AI in Search Means for Businesses

But it’s not just individuals who stand to benefit from AI in search. Businesses will also see a huge impact. With AI-powered search engines, companies *should* able to reach their target audience more effectively and provide better customer service.

There’s actually a lot of chatter and worrying in the industry about this – and whether or not this will be the case. Our take is AI could be a good thing for businesses working on their SEO!

Think about it: how many times have you had a question about a product or service, and you had to sift through a few pages of search results just to find the answer?

With AI in search, businesses will be able provide more accurate and specific information right at the top of the search results, making the customer journey smoother and more efficient. We’ve all heard the mantra “content is king” and we think it’s going to be more relevant now and in the future than ever.

And let’s not forget about the data.

AI in search engines will provide businesses with faster insights into what their customers are searching for, what questions they have, and what problems they need to solve.

This is the marketing gold dreams are made of and can be used to improve products, services, and the overall customer experience.

How the Landscape of Questions and Answers May Change as Technology Advances

So, what does the future of AI in search look like exactly? Well, without a crystal ball we can tell you that the landscape of questions and answers is going to change dramatically.

For starters, we can expect AI to become even more sophisticated, allowing search engines to understand the context a whole lot better. This is going to lead to a shift away from keyword-based searches and towards more conversational, natural language searches. Long-tail keywords anyone?

In addition, we can expect AI to play a larger role in personalized search results. Imagine having a search engine that understands your preferences, history, and even your mood, and gives you results tailored just for you.

It may sound like something out of a sci-fi movie, but it’s not that far off. Or freaky considering the amount of tracking and metrics being gathered across the web already.

And finally, we can expect AI to change the way we think about search itself. Today, we tend to think of search as a means to an end, a tool we use to find information. But with AI in search, we can start to think of it as a way to have conversations, to ask questions and get answers, just like we would with a friend or family member.

So to wrap it all up in a nice little bow for you, the race to bring AI into search engines is exciting, and the benefits are far-reaching. It’s going to make our lives easier, help businesses reach their target audience more effectively, and change the way we think about search and the information we can access. So, buckle up, folks. The future of search is looking bright, and we can’t wait to see where it takes us. If you’d like to hop along for the ride, please reach out to start a conversation with us about it today. 

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