What Does an SEO Agency Do?

what does an seo agency do
What is Search Engine Optimization (SEO), and is it really something that I need to prioritize for my business?

If you are a small business owner in today’s market, you may be wondering this very thing. As you weigh the pros and cons of juggling all that you do while trying to understand the newest tools of the trade, you may feel overwhelmed by the amount of time you have spent trying to understand ways to organically grow your online business presence.

Stop worrying. An SEO Agency like Fido SEO is your solution if you would benefit from outsourcing SEO service, instead of hiring a dedicated team in-house.

All business owners know that marketing in today’s internet-saturated world can be both really wonderful and a bit debilitating, depending on how savvy you might be with the latest technology trends.

Most professionals in today’s market have heard of Search Engine Optimization and might even know a thing or two about it. By definition, SEO is a strategy or process to improve your site visibility via web searches. The more visibility you have, the more attention you will receive from potential customers – which will inevitably increase your leads and product sales.

Though the concept is simple, there are many factors that help to calculate how and why and when your business is seen in a search, and the best way to stay on top of these moving trends is to partner with an SEO Agency to help manage your online presence.

What Does an SEO Agency Do?

The job of an SEO Agency is to review your site performance and analyze SEO success factors to create a greater and more engaging user experience.

We want your web page to provide what people are searching for using popular search engines like Google and Bing. The team of SEO experts should know exactly what needs to be done to make sure that your site ranks high for SERPs (Search Engine Result Pages.)

The Agency should provide you with an analysis of steps to take to improve your presence and recommendations on what to prioritize.

SEO Agencies can do a variety of things – as they sell SEO solutions and services just like your business sells products and services. There are a vast array of services to choose from. Some common starting services include:

Improving Site Traffic Organically

Any good SEO company will drive organic traffic to your website – real people who are interested in your specific products and who have actually searched for them. This will lead to increased sales and market visibility. There are many ways this can be done for organic leads.

Redefining Target Audience with Keywords

A valuable tool provided by SEO companies is their expertise and familiarity with using keywords that will be unique to people who want your products and services. Keywords help your business move to the top of search engine lists and be identified by search engines as a good business to try. SEO companies might rewrite website copy to help integrate these standout keywords. 

SEO Analysis and Comparison

One of the most important parts of an SEO Agency is receiving consistent and accurate analytics and reporting which tell business owners how their website is performing and what factors are helping and tanking that performance. Ideally, as the company makes changes to your site, you will notice more traffic, higher engagement and hopefully – increased revenue.

An SEO Agency should be your trusted expert at getting more business via website searches. It is a necessary and valuable part of any growing business strategy. Based on our experience, it really, truly is something that should be prioritized right away.

Be sure to exercise caution when choosing an SEO Agency. A lot of big companies out there market themeslves as SEOs and promise rankings and traffic for many keywords. These tactics are aimed at uninformed business owners who recognized they need to be atop the search results but are not sure how to get there.

If you have any questions about SEO or wish to get a free SEO website audit, please contact us today!

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